What We Do

The Interactive Springboard team develops research, strategy, reputation management and measurement to create and implement high-impact online and social media programs and campaigns.

On the interactive and social media side, our team’s expertise includes:

• Strategic, creative visioning and execution of interactive media design, production, functionality, usability, content and marketing for web sites and all associated social communities
• Pre-production phase management, including evaluation of new and emerging technologies to ensure maximum effectiveness
• Development of user-centered design processes and methodologies as well as visual solutions that provide a valuable user experience and enhance the brand
• Supervision of in-house and contract production staff, including designers, artists, developers, programmers, writers, copy editors and production crews
• Development and management of key project documentation includes schedules, budgets, flow charts, wire frames, information architecture, marketing and SEO/SEM specifications, quality assurance

• Direction and production of broadcast-quality video for the Internet, including set design and construction, crew supervision, location logistics and talent

In the marketing communications and reputation management area, our expertise includes:

• Brand strategy and deployment
• Business development and sales-support communications plans and campaigns
• Charitable giving and strategic social responsibility planning
• Community relations / outreach plans and campaigns
• Corporate communications departmental development
• Corporate investor relations and capitalization support strategies
• Crisis communications preparedness, media training and crisis management for business continuity
• Event concepts, planning and management

• Employee relations and internal stakeholder development
• Issues monitoring, management and advocacy
• Media relations / editorial strategies and campaign implementation (local, regional, national; consumer, business-to-business)
• Multicultural communications management, with on-staff experience specific to the Japanese, European and Latin American markets
• New product marketing communications plans / roll-outs
• Non-profit donor relations and fund-raising development
• Research strategies and management
• Social and interactive media strategies and content development
• Speakers bureau start-up and management
• Third-party stakeholder relationship- and coalition-building

< Our Process