From what we’ve observed, many marketing communications agencies, public relations firms and creative shops struggle with social and online media service delivery issues that often cripple a client’s ability to execute and realize its desired outcomes in this space. Through careful forethought, collaboration and planning, Interactive Springboard avoids these service issues, such as:

Turning all strategic thought to a single agency social media/online "guru"

– Gurus can be great . . . as long as they never leave and take their expertise with them. Our approach is team-centric, with every member vested in the tools of the trade – with an added focus on integrating new media with traditional forms of communication that continue to deliver value for the client’s overarching marketing communications and reputation management program.

Selling clients on the notion that if it simply looks good, it will work well

– The “throw it against the wall and see if it sticks” mentality is a sure path to money wasted. Similarly, while a compelling presentation is essential, it’s not the silver bullet that will automatically deliver social and online media results, especially when research-driven strategy, substantive content and consistent execution are missing in action. That’s why we take those elements seriously.

Treating social media as an island unto itself, apart from the larger picture of organizational reputation

– This type of misfire can mean total derailment of a client’s long-term, hard-earned reputational standing . . . and it most often happens when a social media program is developed that diverges significantly from “what’s real” about the organization’s personality, its brand promise and its people. Authenticity counts.

Avoiding the rigors of real evaluation metrics

– Monitoring and measuring what you’re doing and achieving takes discipline, knowledge and resources, which many agencies tend to encourage their clients to invest elsewhere for any number of reasons. Our team cares enough about the quality of results and ROI our clients are receiving to make meaningful evaluation a priority.

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